System, method and article of manufacture for propensity-based scoring of individuals

摘要

A system, method, and article of manufacture are provided for ranking individuals based on a propensity to have a particular attitude, behavior, demographic, or purchase intent. Initially, a model is created. Next, a score is calculated for a plurality of individuals based on the model. Such score indicates a propensity. Further, the individuals may be sorted or ranked based on the score.