A system and method for enabling a customer to apply for a plurality of financial products (e.g., automobile loan, mortgage, home equity loan, credit card) simultaneously. The system obtains information about the customer at a first point of contact. An application is completed using the information. Based on the information, the system utilizes a profiling method to determine whether one or more financial products are available to the customer. A determination may be based on a single score calculated using the information and information provided in the application which corresponds to one or more underwriting criteria and policy rules. The score and application may be applied to each financial product. The determination may also include approving the application for the one or more financial products. The system may then recommend the one or more financial products to the customer. The customer may accept and close one or more of the financial products recommended.
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