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Method and system for analyzing trial and repeat business
Method and system for analyzing trial and repeat business
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机译:分析试行和重复业务的方法和系统
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摘要
A method, system, and computer program product is disclosed for real-time monitoring of consumer behavioral data. The method, on which the system and computer program product are based, includes the steps of: accessing a database of consumer information in order to indentify based upon predetermined criteria a plurality of consumers to monitor, wherein each identified consumer is uniquely identified within the database; storing in a data structure behavioral measuring data corresponding to a frequency in which a product is purchased by each identified consumer; periodically receiving data extracts including data collected during a predefined monitoring period; updating the behavioral measuring data stored in the data structure based on the data extracts; and generating messages directed to selected consumers during the predefined monitoring period requesting attitudinal measuring data regarding the product.
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