METHOD AND SYSTEM FOR ANALYZING TRIAL AND REPEAT BUSINESS

摘要

A method, system, and computer program product is disclosed for real-time monitoring of consumer behavioral data. The method, on which the system and computer program product are based, includes the steps of: accessing a database of consumer information in order to indentify based upon predetermined criteria a plurality of consumers to monitor, wherein each identified consumer is uniquely identified within the database; storing in a data structure behavioral measuring data corresponding to a frequency in which a product is purchased by each identified consumer; periodically receiving data extracts including data collected during a predefined monitoring period; updating the behavioral measuring data stored in the data structure based on the data extracts; and generating messages directed to selected consumers during the predefined monitoring period requesting attitudinal measuring data regarding the product.