METHOD OF AND SYSTEM FOR DISTRIBUTING AND/OR MODIFYING ELECTRONIC COUPONS OVER A NETWORK PRIOR TO THE CONSUMMATION OF A PURCHASE TRANSACTION BASED ON A CLIENT'S PURCHASING/REDEMPTION HISTORY

摘要

A system for distributing and/or modifying electronic coupons over a communications network includes an e-tail server system having a computer processor and associated memory, the e-tail server system including items for sale, a promotion server system having a computer processor and associated memory, the promotion server system including a database containing electronic coupon distribution/modification rules and promotional data that defines electronic coupons, and a client system having a computer processor and associated memory. The client system is selectively coupleable to the e-tail server system over the communications network and includes at least one electronic token representative of purchase/redemption information, the electronic token being transmitted thereto by the e-tail server system (202). The e-tail server system is adapted for reading the electronic token from the client system (204) and providing, to the promotion server system, access to the purchase/redemption information (206). The promotion server system is adapted for applying the electronic coupon distribution /modification rules to the purchase/redemption information (212) and distributing and/or modifying electronic coupons based on the application of the electronic coupon distribution rules to the purchase/redemption information.