System And Method Of Advertising And Marketing Investigation Via Electronic Commerce In Cyber Space

摘要

PURPOSE: A system and a method for surveying an advertisement and a marketing through a virtual electronic commerce are provided to increase the accuracy and credibility of a marketing survey result and survey the advertisement and the marketing at a low cost by using a product and a trade method through on-line. CONSTITUTION: A plurality of users(2) and manufacturing company(3) are connected with a system(10) through a computer network such as the Internet(1). The system(10) includes a certification security server(20) for confirming an identity of the user(2) or the manufacturing company(3) and for preventing a user from connecting without permission. The system(10) is comprised of a member management server(30), a product information server(40), a web server(50), and an information processing server(60) connected with each other through the network within the system. The member management server(30) registers, stores, and manages the member information provided from the user(2). The member management server(30) is composed of a member database(32) and a purchase details database(34). The product information server(40) registers, stores, and manages plural product information provided from the manufacturing company(3). The product information server(40) includes a product database(42), an exposure details database(44), and a sale details database(46). The web server(50) provides the product information to the user(2), receives product purchase information from the user(2), and generates purchase details information and sale details information by executing virtual sale.