A cooler display rack for use in a walk-in refrigerated cooler consists of a series of L-shaped frame sections formed from generally upright posts secured at their bottom end by an elongated shoe to form the individual frame sections. The frame sections are joined to adjacent frame sections by spacer panels and by a plurality of shelves supported in a cantilevered manner between a pair of adjacent posts. The individual shelves are supported between the posts by shelf support brackets and can be selectively positioned vertically along the height of the post, horizontally forward and backward relative to the post, and angularly with a gravity feed inclination between an approximate 8 DEG forward slope and approximate 1 DEG back slope. Bumper wires are inserted through holes in the shelves at the front edge thereof for retaining merchandise contained on the shelves. In one embodiment, a gravity feed shelf includes selectively positionable dividers attached on a slip surface layer of the shelf.
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