Method of providing advertisement data from a server to a mobile telephone on request the data being based on the location of the mobile telephone

摘要

The present invention describes a destination WWW or WAP site in which a large number of adverts are stored. The location of a mobile telephone is determined using conventional location finding. This information is then used so that when a user visits the destination site using the mobile telephone, he or she can see in particular those adverts specific to his or her actual location. The adverts typically relate to special offers.