ADVERTISEMENT EFFECT MEASURING SYSTEM, ADVERTISEMENT EFFECT MEASURING SERVER AND ADVERTISEMENT EFFECT MEASURING PROGRAM FOR CONTENTS DISTRIBUTED VIA COMMUNICATION LINE

摘要

PROBLEM TO BE SOLVED: To provide an advertisement effect measuring system objectively and unitarily measuring an advertisement effect of contents of a mail magazine or the like distributed to a user via a communication line.;SOLUTION: In an advertisement in the mail magazine, a link including a URL of an advertisement object web site, an identification code uniquely identifying the type of the mail magazine and a user code uniquely identifying the user receiving distribution of the mail magazine as parameters is set in an URL of the advertisement effect measuring server 100 as information used for measuring the advertisement effect. It is characterized in that the advertisement effect measuring server receives an access from a user terminal 300 of the user by the link set in the advertisement, and the advertisement effect is measured by tabulating the number of accesses per each type of each content, per each advertisement object web site of each advertisement and per each user on the basis of pieces of information included as parameters in the sent link.;COPYRIGHT: (C)2003,JPO