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APPARATUS AND A METHOD FOR MEASURING ADVERTISEMENT METRICS, CAPABLE OF MEASURING AN ADVERTISEMENT USAGE BREAKDOWN SUITABLE FOR A TYPE AND AN ADVERTISEMENT PURPOSE OF ADVERTISEMENT CONTENTS
APPARATUS AND A METHOD FOR MEASURING ADVERTISEMENT METRICS, CAPABLE OF MEASURING AN ADVERTISEMENT USAGE BREAKDOWN SUITABLE FOR A TYPE AND AN ADVERTISEMENT PURPOSE OF ADVERTISEMENT CONTENTS
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机译:测量广告指标的装置和方法,能够测量适用于广告内容类型和广告目的的广告使用分类
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摘要
PURPOSE: An apparatus and a method for measuring advertisement metrics are provided to include measurement criteria about an advertisement usage breakdown in advertisement contents and transmit the advertisement contents to an advertisement client, thereby obtaining desired advertisement measurement values by different methods.;CONSTITUTION: An advertisement transceiver(400) receives an advertisement package including metrics measurement criteria from an advertisement package and stores it. The advertisement transceiver transfers advertisement contents within the advertisement package to an advertisement application. If metrics information is delivered from the advertisement application, a reporting unit(430) transfers the metrics information to the advertisement server.;COPYRIGHT KIPO 2010
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