System for presenting differentiated content in virtual reality environments

摘要

Virtual Reality Environments are typically represented in exactly the same manner to all participants, with variation according only to position and point of view of each participant. Systems and methods are disclosed herein for differentiating portions of the content of a virtual reality environment and of supplemental material presented in conjunction with the environment based on group membership. This invention relates to application of virtual reality techniques for the promotion and sale of goods, services, and incentives, where group membership based on language, affiliation, interest, behavior, or other such criteria may be used as a basis for differentiating the representation of the environment, it's contents, participants, or other supplemental materials.