Method and apparatus for multi-vendor powered business portal with intelligent service promotion and user profile gathering

摘要

A personalized marketing and registration wizard for businesses is provided. Data is gleaned from a portal profile database to drive one-to-one marketing, registration, upselling, and cross-selling of partner services and centralized portal tools. Using the portal profile database, up-to-date user profile information is collected and shared across multiple vendors. The portal profile database preferably is not accessible by vendors, and each vendor is responsible for storing a desired subset of the user profile in the vendor's own database. In this way, a quasi-intelligent portal for multiple tasks is provided, where each task comprises a business function promoted to an end user in a logical fashion, and such that tasks from various vendors are promoted to the end user in a consistent fashion.