Customer satisfaction evaluation method and storage medium that stores evaluation program

摘要

Customer requirements from a customer are listed in the row direction of a QFD chart. Product characteristics are associated in the column direction of the chart to develop the functions, thereby obtaining QFD data. Using the QFD data, useful information, i.e., customer satisfaction that is useful for evaluating how the customer satisfaction of customer requirements would change in accordance with the achievement value of the product characteristics is obtained from the relationship between the actual achievement value (benchmark value) of the product characteristics and the estimated value of customer satisfaction of the customer requirements.