Method and apparatus for providing content on a computer system based on usage profile

摘要

A method and apparatus for determining a computer system usage profile, and transmitting the computer system usage profile to a server which targets content to the computer system in response to the usage profile is described. A basic input output system (BIOS) module and/or an operating system module obtain computer system usage profile information by tracking events such as the frequency of re-boots, the time required to boot-up and shut-down the operating system on the computer system, the amount of time the computer system is “used”, and the frequency and amount of time the computer system is connected to the Internet. This data is collected and communicated to a profile server. The profile server targets content such as messages with graphics or informational material, etc. to the computer system based upon the computer system usage profile. In one embodiment, the content is displayed during boot-up and shut-down of the operating system.