Hair dye, consisting of a spreadable, aqueous preparation of precursors for oxidation dyes (A) and a spreadable, aqueous preparation of oxidizing agent (B) that are mixed immediately before the application on the hair with each other in The weight ratio A: B = 1: 2 to 2: 1 to give a dye preparation in gel form, have especially good application properties when the preparation of the oxidation dye precursors (A) contains, by way of support components from 6.0 to 15% by weight of a linear or branched alcohol, saturated or unsaturated with 8 to 36 carbon atoms, from 0.1 to 20% by weight of a water soluble alcohol, of low molecular weight , from 0.1 to 15% by weight of a liquid fatty acid with 16 to 22 carbon atoms in the form of a water-soluble soap, from 0.1 to 20% by weight of an addition product of 1 to 5 moles of ethylene oxide on an alcohol l Linear fat with 8 to 22 carbon atoms.
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