A method for creating an electronic market place (10) of investment advice for consumers(5, 6, 7, 8), each of which are engaged in electronic portfolio trading of market tradable assets/liabilities enables advisors to disseminate the model portfolios to potential consumers. These model portfolios created by the advisors are disseminated as preset portfolios that can be purchased singly or in combination with each other by one or more consumers, as a result of which can then be electronically traded as an entire portfolio of market tradable assets/liabilities by the one or more consumers. Along with each model portfolios a fee associated with each of the model portfolios is displayed. This fee is that which must be paid to the advisor that created the model portfolio upon selecting to purchase the model portfolio singly or in combination with one or more other model portfolios. Any fee associated with a particular model portfolio purchased by a consumer is deducted from funds allocated to the purchased portfolio and then forwarded to the respective advisor. The method uses a computer-based portfolio manager system (11) that enables a user to create and manage a portfolio of investments. User can create multiple sub-portfolios, termed folios, within their overall investment portfolio. Each of these folios can be created by the user or selected from a multiple preset portfolios. One of the possible preset folios includes a manager's recommended folio. This folio is regularly updated, thereby indicating buy and sell recommendations of the manager.
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