TAXONOMY BASED USER INTERFACE FOR MERCHANT COMPARISON IN ELECTRONIC COMMERCE SYSTEM

摘要

A shopping 'front end' component for an online merchant system together with other components enables an OSP (1) to facilitate the online commercial transactions of its Users. The shopping “front end” component includes a navigable GUI (37) that adopts characteristics of the interactive online experience that the OSP (1) has previously presented to its Users. Such characterisctics will include the OSP (1) its trade dress, navigable characteristics, and taxonomy. The navigable GUI (37) also includes product identifiers (50) within database access and retrieval programming for each commerce item (34) sold through the merchant system, the product identifiers (50) having been previously associated with commerce item information (33) entries in a database (31).