INTERACTIVE TELEVISION TICKER HAVING PVR-LIKE CAPABILITIES

摘要

A ticker (406) to display information is implemented (Fig. 5) in an interactive television system (100). The ticker (406) has user controllable display features, such as fast forward, rewind, speed control, skip, slow motion, or pause. If an item of interest has scrolled by too quickly, the user can initiate a rewind operation to view the previously displayed item, instead of waiting for the ticker (406) to re-display the item during a next cycle. Fast forward or skip operations give the user the ability to quickly cycle through items in the ticker (406) that are of less interest. Slow motion or pause operations give the user sufficient time to view an item at length. Speed controls allow adjustment of the scroll speed of the ticker (406). The user controllable features are implemented in a dynamic manner by the user while viewing the ticker (406) and can be readily changed, as compared to static settings made through a configuration screen.