Advertisement method of reflecting a user's private taste and apparatus thereof

摘要

The present invention provides a method for internet advertisement reflecting a user's preference to selectively display advertisements according to characteristics and preferences of visitors who access a web server by storing a plurality of video and audio files produced for an advertisement in a predetermined database; Relates to a device. The Internet advertisement apparatus is an Internet advertisement apparatus for displaying advertisements conforming to a user's preference by using a plurality of client computers and a server computer connected through the Internet. By receiving the video type, the user's preference is determined, and advertisements corresponding to the preference are selected and displayed on the client computer sequentially. In addition, the server computer inserts an advertisement corresponding to the video in a predetermined portion of the video selected by the user and displayed on the client computer. As a result, the advertisement is more efficient than the advertisement method, which is unconditionally exposed regardless of the user's taste or taste.