Real-time target marketing method of reverse CRM way

摘要

PURPOSE: A real time target marketing method of a reverse CRM(Customer Relationship Management) method is provided to maximize a marketing effect and reduce a cost for embodying the CRM by executing an accurate target marketing adapted to a demand of a client at the moment that the client purchases a commodity through a reverse CRM without an additional analyzing tool. CONSTITUTION: When an agent program having member information of a user is executed, the agent program is synchronized with a web browser(S300). If the user clicks contents in the web browser(S301), the agent program catches an event and transmits contents information to a contents comparison unit(S302). The contents comparison unit checks whether the contents information exists in a marketing profile database(S303). If the contents information exists in the marketing profile database(S304), the contents comparison unit transmits corresponding accord information and corresponding member information to a marketing execution unit, and the marketing execution unit checks corresponding marketing contents in a marketing profile database through the accord information(S305). The marketing execution unit reads the corresponding marketing contents(S306). An execution module is called according to data of marketing contents. The kind of marketing contents are determined(S307) and the marketing contents are transmitted to the client in a desired form(S308).