Brief description of the audience measurement of interactive applications televised or onboard to a processing device and in respect of television

摘要

The invention concerns a method for audience measurement of interactive applications, by detecting the application with a measuring device connected to the receiver. It consists, for an interactive application (IAI) subdivided into steps of successive significant representations (SSi), in transmitting (T) from the receiver to the audience measuring device when each significant step (SSi) is shifted an information representing said application (IAI) and of the completed significant step. The invention is applicable to automated management of interactive applications.