SALES PROMOTION/ADVERTISING ACTIVITY SUPPORTING METHOD, PROGRAM THEREFOR AND SALES PROMOTION/ADVERTISING ACTIVITY SUPPORT DEVICE

摘要

PROBLEM TO BE SOLVED: To provide a sales promotion/advertising activity support method and program therefor and device for efficiently and fairly executing sales promotion/advertising activity to be performed by using a mass media organization based on the contents of a contents provider.;SOLUTION: This device is provided with a contents receiving part 901 for receiving contents information to be provided by a contents provider, a use request information receiving part 902 for receiving information associated with the use request of the contents information from a mass media organization, a contents extracting part 903 for extracting the pertinent contents information from the contents information based on the information associated with the use request, a contents transmitting part 904 for transmitting the extracted contents information to the mass media organization, a use result information receiving part 905 for receiving use result information in the mass media organization of the transmitted contents information, and a cost calculating part 906 for calculating costs to be paid to the mass media organization by the contents provider of the contents information based on the received use result information.;COPYRIGHT: (C)2004,JPO