System and method for managing in-theater display advertisements

摘要

A library of video advertisements are stored at a clearing house for distribution to a plurality of geographically separated theaters along with display schedules of the transmitted video advertisements. A network such as the Internet connects the clearing house to the theaters. At the theaters, the transmitted video advertisements are displayed according to the schedules. A log of the displayed advertisements is compiled at each theater and transmitted by the network to the clearing house. In addition, one or more parameters representative of attendance and/or demographics at the theater are also transmitted by the network to the clearing house.