A point pass-on system is provided which permits users to utilize points without restrictions on use units and purposes and increase a point recovery rate. The amount of points held by a user is converted to reference points based on a conversion rate. Upon collecting a participation fee from each user by the user held points, the content providing unit provides the user with contents such as a game, auction, survey, contest and the like. A point management unit manages the participation fee and the balance of bet as well when the content is accompanied by a bet, and accumulates the consumed points for each partner organization and reports the accumulated consumption value for each organization thereto.
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