A point pass-on system is provided which permits users to utilize points without restrictions on use units and purposes and increase a point recovery rate. The amount of points held by a user is converted to reference points based on a conversion rate stored in a conversion rate database, and the reference points are stored in a member database. A content providing unit collects a participation fee from the user by the reference points and provides the user with content such as a game, auction, survey, contest or the like. A point management unit 16 manages the participation fee and the balance of bet as well when the content is accompanied by a bet, and accumulates all the reference points consumed thereby as consumed points in a point consumption database. The point management unit distributes the consumed points stored in the point consumption database to virtual shops and real shops and notifies them of the distribution. Since the points are consumed, the shops can issue new points without new investments.
展开▼
