The invention provides a document generation system for generating a customised document using a document generation program, having means to generate and information capture document for obtaining input information. At least one content element comprises at least a first variable. The system comprises means to evaluate a set of further rules including at least one second variable to determine the number and type of occurrences of the first variable, and means to aggregate the further set of rules to determine the relevance of the first variable in terms of the at least one second variable.
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