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Use of XML in a system for influencing a position on a search result list generated by a search engine
Use of XML in a system for influencing a position on a search result list generated by a search engine
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机译:在系统中使用XML来影响搜索引擎生成的搜索结果列表上的位置
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摘要
A database search apparatus and method for generating a search result list which responds to Extensible Markup Language (XML) requests from a client to a server of an on-line marketplace. A bid management tool is operable on a client computer to manage search listings and account information of one or more advertisers. The client application communicates with the server via an XML-based application program interface. The bid management tool provides functions for reporting account activity, modifying accounts and manual, timed or event-driven changes to search listings including listings of several advertisers.
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