System and method for mobile telephone text message consumer promotions

摘要

A system for providing an interactive promotion to a mobile device has a text messaging server, promotional content stored in a database and an operations and reporting system for retrieving promotional content from the database and generating text messages based on the promotional content for transmission via the text messaging server. The system provides direct marketing promotional content to a consumer who opts in via a wireless network. The consumer then interacts with the promotional system to receive incentives paid for by the client company.