METHOD AND SYSTEM FOR GROUPING AD RECORDS INVOLVED IN EXTRACTION OF SEARCH LIST ORDER AND MANAGING AD EXPOSURE IN SEARCH LIST ORDER BASED ON AD GROUP

摘要

PURPOSE: A method and a system for grouping AD(ADvertisement) records involved in extraction of the search list order and managing AD exposure in a search list order based on an AD group are provided to collectively change attribute of the grouped AD records by grouping the AD records involved in the extraction of the search list order to one AD group and inputting an extraction change element to the AD group. CONSTITUTION: The AD record(210) records exposure information related that the search list order is displayed to the searcher. The AD group(220) groups more than one AD record. An AD condition inputting means(230) records an AD termination condition to the AD group. A result provider(240) provides the search list order based on the exposure information to the searcher by responding to a search request. An execution information generator(250) receives click selection of the searcher for the provided search list order and records AD execution information generated by the click selection to the AD group. An operation controller(260) stops provision of the search list order by the AD group and the grouped AD records in case that the AD execution information satisfies the AD termination condition.