System and method for gathering and analyzing consumer preference data

摘要

A method and an apparatus for gathering and analyzing consumer preference is disclosed. The method includes steps of providing offers; collecting consumer preference for the offers and analyzing the consumer preference by ranking the preference and applying pre-defined policy functions to obtain the most preferable specification with respect to the consumer preference; proposing new offers or updating offers according to the analysis result if appropriate and contacting relevant consumers; or collecting preference for the new offers, or updated offers.