Method of collecting, qualifying and distributing customer leads resulting in increased rate of return on marketing investment

摘要

The present invention relates to a turnkey system that gathers, qualifies and distributes customer lead information to manufacturer dealers and retailers resulting in an increased rate of return on investment for a marketing campaign. The method comprises at least three steps for collecting, qualifying, and delivering customer leads to retailers and dealers for contact in accordance with purchase horizons. Step 1 is the collection of potential leads and entry into a data base. Step 2 is computer sorting the lead database into qualified and non-qualified leads based upon specifically enumerated factors. Step 3 is the timely delivery of the sorted leads to geographically compatible retailers/dealers for solicitation in accordance with purchase horizon information gathered.