Effectiveness evaluation method for web content, web content retrieval method and web content accounting method using the same, and retrieval server and content providing device

摘要

A evaluation method evaluates the effectiveness of the content of a Web site connected with a client via a network. The method has a step of accessing the Web site and displaying a content of the Web site, a step of measuring the status of viewing one content by the client and sending the result to the Web site, and a step of calculating the utilization rate of the one content from the measurement result. Since the actual status of viewing one Web content by a client is measured and the utilization rate is calculated, the effectiveness of the Web content can be accurately evaluated. Also the retrieval result can be provided and accounting can be performed according to the effectiveness.