A dielectric barrier discharge lamp having electrodes arranged on the wall of the discharge vessel has a VUV/VIS reflection layer (6) made of a material with a high secondary electron emission coefficient on at least a part of the inner wall of the discharge vessel. A luminescent material layer (7) is in turn applied on the VUV/VIS reflection layer (6). Moreover, at least one partial region (8) without luminescent material is provided in the luminescent material layer (7), this at least one partial region (8) partially uncovering the underlying VUV/VIS reflection layer (6) and additionally being arranged at least in direct proximity to one or more electrodes (4) of the lamp. As a result, the ignition behavior of the lamp is improved, in particular during ignition in darkness.
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