PROCESS FOR CREATING AND DISSEMINATING MARKETING INITIATIVES TO SPECIFIC CONSUMERS OR SPECIFIC CONSUMER GROUPS

摘要

The present disclosure relates to a process for creating and disseminatingretailer product offers to consumers. The process combines both store orretailer loyalty and product loyalty to identify, and market, to specificconsumers and consumer groups. This may lead to less consolidation and adecrease in marketing and advertising costs, while creating an increase inprofit for the retail industry.