METHOD, PROGRAM AND SYSTEM FOR THE IMPLEMENTATION OF COGNITIVE BUSINESS PROCESSES IN A SALES ENTERPRISE

摘要

A cognitive business process (CBP) for use by an enterprise in selling its products or services to a company. A sales knowledge engine and sales knowledge base are used by a salesperson when information is received regarding a potential sales objective. The sales knowledge engine uses the information about the potential sales objective, goals of the business enterprise and knowledge residing within the sales knowledge base to develop a strategy and plan to be implemented by the business enterprise to successfully complete the sales objective. The plan provides suggestions about how to provide value for the company and addresses the company’s needs and objectives at each step of the plan. The plan also considers the needs and objectives of the business enterprise. The CBP also provides a means to track the progress of the plan and the value delivered to the company.