The present invention relates to an image display apparatus and an on-screen display menu setting method for simplifying an on-screen display menu by setting an on-screen display menu item that is not frequently used to be displayed.;In the image display device according to the present invention, in the image display device for providing a setting menu to the OSD screen, a key input unit to which the user's control command is input, and a menu for selecting whether to display or hide a menu item according to a user's key input And an OSD processing unit for displaying the display setting, and a control unit for storing the setting selected to be displayed or hidden in the menu display setting and displaying only the menu item selected for display when the setting menu is displayed.;The image display device according to the present invention configured as described above provides a function of preventing some of the setting menus provided on the OSD screen from being displayed on the screen according to a user's selection, thereby simplifying menu items and changing arbitrary settings. Can be prevented.;OSD, display, settings
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