A product design apparatus (2) comprising: storage means (20) for storing CAD-based 3D model data (21) of a plurality of different products from each other by design; and product projection data (22) corresponding to the 3D model data based on the CAD; list display means (27) for displaying on a screen a list of the product projection data (22); a 3D modeling program (25) for on-screen display of CAD-based 3D model data corresponding to the selected product projection data and for performing a shape change through a process intervention; an operator ; and the storage means (20) for storing designed data (24). Since a design can be performed based on the data selected on the displayed data list, a product close to the customer's image can be designed in a short time, which shortens the time required for determining the data. design.
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