PRINTED MATTER FOR PUBLICITY/ADVERTIZEMENT

摘要

PPROBLEM TO BE SOLVED: To provide a printed matter for publicity/advertizement, which is so devised as to let a consumer have more interest in addition to the addition of a sales promotion medium (a giveaway). PSOLUTION: The printed matter 1 for publicity/advertizement is equipped with a base 3, a printing layer 20 printed on the base 3, a sales promotion medium 40 consisting of goods and service placed on the printing layer and a scrapable bonding layer 30, which is formed on the printing layer and used for bonding the sales promotion medium 40. The printing layer 20, which emerges by scraping away the bonding layer 30, and the bonding layer 30 relate with the actions and effects of the goods or service intending for publicity/advertizement. By providing the scrapable bonding layer 30, after the removal of the sales promotion medium (the giveaway), the scraping-away conduct of the bonding layer is caused. Through the conduct, a consumer discovers something and comes to have interest and curiosity. The interest and curiosity relate with the elevation of the directivity towards the target goods and service, resulting in heightening a publicity/advertizement effect. PCOPYRIGHT: (C)2007,JPO&INPIT