SUPPORT PROCESSING METHOD FOR COMMODITY INFORMATION DISTRIBUTION OPERATION AND SUPPORT PROCESSING SYSTEM FOR COMMODITY INFORMATION DISTRIBUTION OPERATION BY BOOKSTORE

摘要

PROBLEM TO BE SOLVED: To promote PR activities (business activities) leading a specific customer of a bookstore or the like, which is a magazine subscriber to a new customer of an enterprise or the like by operating a marketing site of a DM or the like on a book Web, disclosing it to the enterprise, being entrusted with execution processing related to distribution of the DM or the like, and substitutionally performing it by a bookstore head office.;SOLUTION: In this support processing method (system) for commodity information distribution operation by the bookstore, the bookstore head office (10) generates computer-searchable database groups (1, 2) with the specific subscriber of magazines through member registration as a target candidate with respect to extraction or narrow-down of a target person of a distribution destination of the DM or the like, constructs the marketing site of the DM or the like including a retrieval page and an estimation page, and an order site including a contract page using a result thereof on the book Web capable of being used via a computer network by the enterprise or the like (a third party), and is entrusted with the execution processing (3, 4, 5) related to the distribution of the DM or the like of the enterprise or the like and substitutionally performs it on the basis of electronic order placement from the enterprise or the like using the order site.;COPYRIGHT: (C)2007,JPO&INPIT