Method of conducting market research by means of strategically placed computerized kiosks

摘要

The present invention is a method for conducting market research by means of strategically placed computerized kiosks that offer respondents various incentives for their participation. Respondents providing complete contact information are entered into a drawing for a prize, as well as, receive a coupon upon completing the market research questionnaire. The questionnaires then will be stored on a local sever that resides next to these kiosks. At the end of the day this server will start transmitting the information to a central sever using proprietary software to encrypt the data and transfer it via satellite to the central server. Once the central server receives the data it will decipher, analyze, and categorizes it and convert it into meaningful data separated by gender, age, location, and answers, then converts it into a desired format and sends it to the client as an email attachment before the end of the day. Results are available to the client over the Internet as each survey is completed due to cutting-edge technology. In addition to market research questionnaires, the present invention will generate income by selling contact lists and demographics to select clients as well as selling advertising in the form of coupon distribution and promotional giveaways. The present invention combines several desirable products or packages in one location. This combined effort exposes consumers to multiple advertising clients.