The use of enhanced features of propaganda to increase competition in the online ads

摘要

"The use of enhanced features of propaganda to increase competition in the online ads".In a system for online ads, advertisers compete against each other for the space of propaganda.There may be multiple positions of ads available, where the placement of advertisements is determined by sales.In order to stimulate competition, some advertisements may be presented with enhanced features.These enhanced features create an incentive whereby advertisers can compete, thus increasing the effectiveness, utility and / or the profitability of the announcement system.The application of enhanced features may be determined using at least one or more among: the price information, performance information, and the information of the advertisement.