System and method for associating follow-up events with specific media placements

摘要

A system (100) and a method (200) are disclosed for associating follow-up events with media placements (115). A corresponding unique indicium (176) is incorporated into each media placement (115). A user device (152) is provided which is associated with a user. The user device (152) is configured to receive the indicium (176) extracted from one of said media placements (115), and to communicate the indicium (176), or data extracted there from, to a first server (180). The first server (180) receives the indicium (176), or the data, from the user device (152), together with an identification associated with the user device, and provides, based upon the corresponding identification, a customized web-page for that user. The web-page includes a link associated with each indicium (176) received from that user. A second server (112) is provided for recording follow-up events associated with each indicium (176). Finally, means is provided for compiling reports relating the follow-up events with the indicium (176).