A method and apparatus for a mobile lifestyle management system, combining a server-based application enabling creation of an integrated health and wellness plan (comprising diet, exercise, medication and vitals testing), with a client-based application enabling management of, and compliance with, the resulting lifestyle plan. The client application is installed on a wireless, Internet-enabled mobile device, the server application on an Internet-connected server, and the two applications exchange data with one another via an over-the-air "OTA" synchronization using standard Internet protocols The resulting ecosystem operates as a stand-alone lifestyle management system, but can also be configured to function as a content delivery platform, when integrated with existing Web-based health and wellness content.
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