WEB BASED PROMOTION OF DRUG PRODUCTS DRIVEN BY PRICE POINT AND PERFORMANCE REBATES

摘要

A system and method in accordance with the principles of the invention provides a Web based drug product promotion which uses an administrator's webpage to list a network of participating pharmacies and promotes lower pricing of drug products by its network than that offered by other pharmacies. This is accomplished by first securing rebate commitments from drug suppliers of the drug products for reaching specific amounts of purchases of the drug products by the network. This is combined with securing pricing, performance and promotional commitments from the participating pharmacies in the network with respect to such drug products, such that the pricing and performance reflects rebates assigned to the participating pharmacies for reaching certain levels of market share at specified price points.