The present invention relates to a method of evaluating the skin radiance of at least a portion of a subject's skin, the method comprising: i) determining at least first data relating to the level of saturation of at least one hue of the portion of the subject's skin; ii) determining at least second data relating to at least one first non-tinctorial characteristic of the skin of said subject; and iii) determining the skin radiance as a function at least of the first data and the second data.
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