A kind of system and method, the movie contents service for providing by using VR be arranged to enable a user by an IP- TV check one expected from film, by enabling incarnation film expected from the selection of the theatres VR. One movie contents service server (112), which is connected to IP- TVs (200) by internet and manufactures user, selects expected film in the theatres VR with incarnation, by whenever fluting is to providing film information in every IP- TVs. The movie contents film content service server for providing server (114) provides selected movie content by being connected as IP- TVs. One authentication server (116) passes through connectivity verification user with film content service server. One payment server (118) receives charge corresponding with selected movie by connection with film content service server. One AD (ADvertisement) server (120) is supplied to IP- TVs by connection before and after selected movie with film content service server AD.
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