Brand personality Lee diagnostic processing method and system

摘要

PROBLEM TO BE SOLVED: To accurately diagnose personal characteristics by the small number of evaluation items even when the number of personal characteristics to be answers is increased in a diagnostic processing method for diagnosing brand personality expressing a brand by personal characteristics from subject's answer results.;SOLUTION: The present state of brand personality is diagnosed by defining four personal characteristics obtained by adding a strong/weak factor, a positive factor and a negative factor to a brand personality factor for diagnosing the personality of a brand as targets to be inspected, sorting inspected results to nine structure patterns of the personality factor regulated from the interaction of the four personal characteristics, and calculating the constitutional ratio of the sorted structure patterns. Since only nine structure patterns are used as the structure of personal characteristics for evaluating the personality factor even when the four personal characteristics are added to the personal factor, the factor of the personality can be suitably diagnosed.;COPYRIGHT: (C)2003,JPO