METHOD OF CHARGING FOR ADS ASSOCIATED WITH PREDETERMINED CONCEPTS

摘要

A method of obtaining a fee associated with an ad provided to a user in response to the user interacting with a printed substrate, the method comprising the steps of: (a) accepting a bid from an advertiser for provision of the ad when the user interaction invokes a predetermined concept; (b) selecting the ad for provision to the user when the user interaction invokes the predetermined concept; (c) providing the ad to the user; and (d) charging a fee to the advertiser after any event selected from the group comprising: (i) the ad being provided to the user; (ii) the user clicking on a hyperlink on the ad; and (iii) the user completing a purchase via the ad.