The present disclosure is related to the combination of a car show and product demonstration in connection with a NASCAR race. Car enthusiasts may be invited to participate and bring their cars for display at the car show. While at the show, the car enthusiasts may be exposed to several displays promoting and demonstrating products targeted to the car care enthusiasts. Sales data or survey data may be collected at the car show to enable data mining to determine associations between various products featured at the car show and attendees of the car show. A car care product company may easily market products to attendees of the NASCAR race. The company may also demonstrate the quality of the products by showing the use of the products in a real-world environment, such as with the NASCAR automobiles or with cars of the car enthusiasts participating in the car show.
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