ONLINE ADVERTISEMENT SELECTION AND DELIVERY BASED ON SEARCH LISTING COLLECTIONS

摘要

A search engine generates search results and at least one advertisement to be displayed adjacent to the search results, wherein the search results and the at least one advertisement are to be displayed in independently updateable sections. The search results include one or more search listing collections, and the advertisement that is to be displayed adjacent to a search listing collection is selected based on its relevance to the particular search listing of the search listing collection that is to be displayed therewith. The advertisements may be a collection of advertisements that are displayed one at a time in an independently updateable section.